"You know what? Bitches get stuff done." Tina Fey

Our Mission: help launch One Million Hell Yeah projects. 

We know so many people who are just waiting for their next move, to live a more emboldened, purposeful life. We know because we are those people - and the truth is we developed the Hell Yeah Projects for us. It's made such a difference in our lives, we can't keep it to ourselves. So why not create a goal that seems totally insane? Why not set our sights on helping a million people create projects that are going to make them say, "Hell Yeah, this is my life."  


Our values

Show up, be real. Use humor, not judgment. Give before you take. Be curious, listen, listen, listen. Work with people who care. Get outside, damn it.

Bridget Sprague, Co-founder 

As a little girl, I wanted to make the world a better place. That being so, the obvious career path led me down the road of corporate advertising selling SUVs, diamonds, and leather goods. (Naturally.) 

Fast forward a few years and edit in an ultra-marathoner husband and a few adorable tow-headed kids. Becoming a mother changed me. Postpartum depression punched me in the gut. I began to question everything. 

After clawing my way through a Masters in Industrial and Organizational Business Psychology, I launched Be Good Branding to work with socially responsible entrepreneurs. These are the kind of hard-hustling idealists I adore and admire. They are living a life filled to the brim with purpose. Knowing that my work plays a small role in their success is everything I was searching for just a few years ago. 

Over the last ten years I've interviewed thousands of entrepreneurs, non-profit leaders, and their constituents, learning about what motivates and excites them. It's now time to use my strengths (strategizing, ideating, and helping others maximize their potential) to make an even bigger impact. We are going to change the world - one kick-ass person, one badass project at a time. Hell yeah, we are. 

Heidi Bellamente, Co-founder

Like a lot of you out there, I have a messy, busy, day-to-day filled with dishes, diapers, a day job, and the demands of being a wife, mother, daughter, friend, and citizen. And even with all that going on (maybe like you) I still feel the pull toward something else, something more. Without the luxury of endless time, money, or resources to sponsor my soul searching, I knew there had to be a way to pinpoint what exactly “more” means for me. and for others who want it too. Enter the Hell Yeah Projects.

For me, the Hell Yeah Project is an ultimate mash-up of my strengths (motivating, encouraging, relator), values (authenticity) and passions (strong women, big ideas, strong families). I get to use these, along with my 11+ years of coaching and consulting experience, to help other people find what their "more" is and then act on it. It is my sweet spot and I can't wait to be in it with you.

Ellen Foord, Communication Partner

I was a participant in the pilot Hell Yeah Projects session, and uncovered my passion for empowering women and girls, enabling them to pursue daring projects of their own. 

If you knew all of the "projects" I've undertaken throughout my life, you might think I was on my 5th life. But each project pointed me in the direction I'm headed. I like to call myself an "innovation broker" with my feet in multiple industries, skilled at building bridges between people and organizations, I am a lifelong connector/matchmaker/party host who loves nothing more than introducing people and watching the fireworks (personal or professional) happen. 

I am a writer and creative content strategist who has produced digital and video content for HGTV, DIY Network, Travel Channel, Food Network, Great American Country, and oh so much more. And I'm grateful to have been featured in HGTV Magazine, Apartment Therapy, Yahoo, New Hampshire Magazine and had my work shared socially by none other than Martha Stewart (I love you Martha!). I'm living in my dream fixer-upper in coastal New England with my husband, who builds BMW race cars and my superhero daughter, who singlehandedly keeps the local art supply store in the black. 


I’ve been designing brands and websites for the past 15 years, working with some of the most incredibly inspiring individuals and organizations all over the world. As a long-time lover of personal development and the magic that happens when you blend strategy with stunning design, it’s like The Hell Yeah Projects were a dream come true. For me, a life filled with Hell Yeahs means finding space between the messiness of life to do things that nourish my soul. But as a working mom and entrepreneur with interests in so (so) many different things, (oh, and did I mention I’m an introvert?), it can be pretty tricky to find the time to do something just for me, (and you know, actually follow through with it). I love this approach to personal growth because it helps me focus all the ideas I have swirling in my head into a manageable and FUN project. And those “I’ll do that someday” thoughts? Squashed. Because now I have a plan and a community of inspiring people to help keep me accountable. Hashtag WINNING.

When I’m not dreaming and scheming with my Hell Yeah tribe, or pumping out the design jams at my day job, you can find me running around after my sassy three year old, wandering through the greenhouse scoping out the next plant to add to my ever-growing collection, or learning how to play banjo.